Why You Need This

A live, 60-minute hands-on workshop where you’ll learn my exact process to art-direct brand visuals using AI — saving thousands in production costs while keeping your aesthetic real, elevated, and on-brand.

Let’s be honest — as your brand grows, so does your need for fresh creative assets.

Every new campaign, product drop, or season launch requires new visuals.

And if you’ve ever run a professional photoshoot, you know the reality: they’re expensive, time-consuming, and can easily eat up a big part of your marketing budget every quarter.

But here’s the truth — your brand doesn’t need to replace photoshoots.

It needs a smarter, more scalable way to create more content between them.

That’s where AI comes in.

Used the right way, AI-generated visuals can complement your creative process — helping you:

✨ Test new angles and concepts before investing in a full shoot

✨ Expand your campaign library with on-brand assets at a fraction of the cost

✨ Scale your marketing faster, without compromising your aesthetic

Because in today’s landscape, consistent, high-quality visuals aren’t optional — they’re how your brand grows, stays relevant, and sells.

And this workshop will show you exactly how to make that happen.

The Promise

What if you could design an entire editorial-level campaign — with AI — that looks like it came out of a top studio?

This workshop will show you exactly how.

You’ll learn a repeatable system to create:

✨On-brand imagery that feels real and aspirational

✨Consistent campaign visuals for ads, social, or your website

✨Creative direction that aligns perfectly with your product and audience

The best part?

No models. No photographers. No $10k shoots.

Just you, your creative eye, the right tools — and the right prompts.

Spots are Limited

This isn’t a mass event— it’s a small-group creative workshop where you’ll have space to ask questions, test ideas, and get clarity as you build your visuals.

Spots are limited to ensure a hands-on experience.

What You'll Learn

✨ Brief AI tools like a creative team: AI-model casting, styling, photographer, editor, and art director in one.

✨ Master the AI prompts for lighting, styling, and art direction that make your content look real and on-brand.

✨Walk away with a system to create campaign-level visuals for your business — fast, affordable, and aligned with your brand story.

Who This Workshop Is For

This session is designed for founders and creatives who want to elevate their brand visuals with AI - without losing authenticity or creative control.

Perfect for:

💎 E-commerce brand owners ready to scale their content production.

📈 Marketers and content creators looking to test new creative angles quickly.

🎨 Creative directors and designers who want to integrate AI into their art direction process.

👗 Fashion designers and stylists exploring new ways to visualise campaigns and concepts.

Whether you’re running a brand, designing for one, or directing creative campaigns — this workshop will give you the framework to use AI as a powerful creative tool, not a replacement.

The Plan

In just 60 minutes, you’ll learn how to:

✅ Brief AI like a creative team — model casting, styling, lighting, photography, and editing in one.

✅ Write prompts for lighting, angles, and composition that make your visuals look real and brand-aligned.

✅ Turn simple ideas or product shots into campaign imagery that feels luxury and editorial.

✅ Build your own creative system so you can create content whenever you need it — fast, affordable, and repeatable.

You’ll walk away with:

✨My Creative Direction Prompt Library.

✨The Lighting & Styling Prompt Framework I use for all my campaigns.

✨A step-by-step workflow you can use immediately.

Tools You'll Learn Inside the Workshop

You’ll get an inside look at the exact tools and workflows I use — including Midjourney, ChatGPT, NanoBanana, Krea AI, and tools to upscale images.

I’ll walk you through the essentials step by step, and you’ll also get practical guidelines for exploring advanced features and alternative platforms at your own pace.

This workshop is designed to provide a strong creative foundation so you can continue exploring advanced tools independently after the session.

Please note:

Most of the tools demonstrated require a paid subscription, and I’ll share practical tips on how to get started at different budget levels.

Workshop Details

This is a LIVE, hands-on workshop with Q&A.

📅 Date: 30 October 2025 (or 29 Oct depending on your timezone)

🕖 Time: 7:00 AM Sydney / 12:00 PM LA / 3:00 PM NY / 8:00 PM London

💻 Location: Online via Zoom

🎥 Includes: Replay access, AI prompt templates, creative direction checklist

Can’t make it live?

No problem — you’ll get the full recording and materials delivered to your inbox.

Why This Is Different

This isn’t another AI “tool tutorial.”

It’s a creative direction masterclass — where you’ll learn how to think, brief, and execute like a professional art director.

You’ll see how I build campaigns for my own brand (Jackie Mack Designs) and how to translate that into your unique aesthetic — whether you’re in fashion, beauty, or lifestyle e-commerce.

Led By AI Creative Director - Jackie Damelian

I’ve spent over a decade building and scaling e-commerce brands — from concept to global retail.

As the founder and creative director of Jackie Mack Designs, my jewellery collections have been stocked in Bloomingdale’s, Anthropologie, Free People, and Local Eclectic, and worn by customers around the world.

Over the years, I’ve led countless campaigns, photoshoots, and creative launches — collaborating with stylists, photographers, and design teams to bring brand stories to life.

Now, I’m helping founders, marketers, and creative teams bridge that same creative excellence into the AI era.

Through my work as a coach and consultant for emerging brands, my Team and I help businesses adopt AI tools for creative direction, brand development, and campaign production — empowering them to test, scale, and create with more freedom and less cost.

This workshop distils everything I’ve learned — from directing large-scale productions to refining AI workflows that deliver professional, on-brand results.

You’ll learn not just which tools to use, but how to think like a creative director — even if you’ve never led a shoot or built a visual campaign before.